# SocialSeal

> SocialSeal helps hotels, airlines and travel brands get found when travellers search social video and AI assistants before they book. Software finds the gaps, and an expert team helps close them.

SocialSeal is a social search visibility platform for brands people research before they buy, starting with hotels, airlines, travel agencies and tour operators. Travellers now plan on TikTok, Instagram, YouTube, Xiaohongshu and AI assistants. SocialSeal's Intent Matching method maps what they search for, shows which brands and creators they find, turns each gap into a creator-ready brief and measures what changes. Teams use the software themselves, from the web app or inside ChatGPT and Claude, or work with SocialSeal's experts to run it. Start with a free Visibility Check for your brand and market.

Who it's for: brands people research before they buy: Hotels, resorts and hotel groups; Travel agencies, tour operators and online travel agencies; Airlines; Destinations and tourism boards; Travel services people research before buying, such as car and gear rental and travel fintech. Agencies can run SocialSeal for their clients.
Not for: Low-price impulse purchases, where nobody searches before buying; Posting, scheduling, inbox or community management; Buying paid media; Chasing follower counts or viral reach for their own sake.

## Start

- [Free Visibility Check](https://www.socialseal.com/#visibility-check): see who travellers find when they search for your category in your market, and where you are missing
- [Pricing](https://www.socialseal.com/pricing/): Visibility Check: free; Business: US$299 a month; White-Glove: custom pricing
- [How SocialSeal compares](https://www.socialseal.com/compare/): against social listening suites, agencies, creator marketplaces and in-house analytics, including when SocialSeal is the wrong choice
- [Talk to the team](https://calendly.com/angelica-socialseal/socialseal-coffee-chat)
- [Full facts for AI agents](https://www.socialseal.com/llms-full.txt): everything on this list in one file

## Solutions

- [For Tourism Boards](https://www.socialseal.com/for/destinations/): who answers when travellers search for a destination, with the October 2026 New Zealand recount

## Use SocialSeal from an AI assistant

- [SocialSeal in ChatGPT](https://chatgpt.com/plugins/plugin_asdk_app_6a8e87586b6c8191ba6a208f2eb93512): marketplace plugin. Add it and sign in; new users can run one complimentary Visibility Check.
- Remote MCP server: https://mcp.socialseal.co/mcp. Connect it to Claude, Claude Code, Codex and other MCP-capable agents, then sign in.
- [Connection guide for agents](https://www.socialseal.com/for-agents/)
- [Optional workflow skills](https://github.com/OpenSealAI/agent-skills): open-source skills for content plans, creator briefs and reporting

## Research

Original reports on how travellers search before they book. Each has an HTML summary and a downloadable PDF.

- [Research hub](https://www.socialseal.com/research/)
- [The Asian Traveller & Intent to New Zealand](https://www.socialseal.com/the-asian-traveller-intent-new-zealand/) (2026): China, India, Japan and Singapore → New Zealand
- [Secondary is not Second Best](https://www.socialseal.com/secondary-is-not-second-best/) (2026): Southeast Asia → Japan, Korea and Taiwan
- [ASEAN Demand Signals for Malaysia Travel](https://www.socialseal.com/asean-demand-signals-malaysia-travel/) (2026): Singapore, Indonesia, Thailand, Brunei and the Philippines → Malaysia
- [APAC Demand Signals for Africa Travel](https://www.socialseal.com/apac-demand-signals-africa-travel/) (2026): Singapore, Malaysia and Indonesia → Africa
- [Korea in the Search Bar](https://www.socialseal.com/korea-in-the-search-bar/) (2026): Korea travel discovery
- [The New Wellness Traveller](https://www.socialseal.com/the-new-wellness-traveller/) (2025, with Web In Travel): Seven APAC markets
- [Social Search Trends: China, Vietnam and Japan](https://www.socialseal.com/wit-whitepaper/) (2025, with Web In Travel): Top source markets → China, Vietnam and Japan

## Learn

- [Learn hub](https://www.socialseal.com/learn/): guides on TikTok SEO, hashtags and video SEO
- [How do you track your brand's visibility in AI search?](https://www.socialseal.com/learn/ai-search-visibility/): A practical method for tracking your brand in Google AI Overviews, ChatGPT, Gemini and Claude, with what to record, how often, and why you can't track just one engine.
- [What sources does Google's AI Overview use?](https://www.socialseal.com/learn/ai-search-visibility/google-ai-overview-sources/): We counted every source cited in 36 Google AI Overviews. A quarter were videos, YouTube was the most-cited site, and the median answer cited 9 sources, not 3 to 6.
- [How do you get cited in Google AI Overviews?](https://www.socialseal.com/learn/ai-search-visibility/get-cited-in-ai-overviews/): We checked 119 pages Google's AI Overviews cited. Most had a named author, dates and question-led headings. Only 23% had FAQ schema, and a quarter of all citations went to videos.
- [What is AI share of voice?](https://www.socialseal.com/learn/ai-search-visibility/ai-share-of-voice/): AI share of voice measures how much of the AI answers in your category belong to your brand. There are two common formulas, and on real answers they rank brands differently.
- [What is generative engine optimisation (GEO)?](https://www.socialseal.com/learn/ai-search-visibility/what-is-generative-engine-optimization/): GEO gets your brand into AI answers. For 60 travel searches, Google, ChatGPT, Gemini and Claude cited different sources, and only Google linked much video.
- [What's the difference between GEO and SEO?](https://www.socialseal.com/learn/ai-search-visibility/geo-vs-seo/): SEO ranks your pages; GEO gets you into AI answers. Google's AI uses the same index, but its answers move: about half the cited sites changed by the next day.
- [What's the difference between Google AI Mode and AI Overviews?](https://www.socialseal.com/learn/ai-search-visibility/ai-mode-vs-ai-overviews/): AI Overviews top normal results; AI Mode is a separate tab. On 150 searches in both, AI Overviews linked video far more often and twice as many sources.
- [How do you show up in Google AI Mode?](https://www.socialseal.com/learn/ai-search-visibility/how-to-show-up-in-google-ai-mode/): In 837 AI Mode answers to hotel searches, 63% of links went to Google's own listings and 32 of the top 50 sites were hotels' own. Booking sites had 3%.
- [How do you get mentioned in ChatGPT?](https://www.socialseal.com/learn/ai-search-visibility/how-to-get-mentioned-in-chatgpt/): ChatGPT linked a median of 3 sources across 60 travel searches, none in 14 answers, and no videos or Reddit threads. It often linked official tourism boards.
- [How should a hotel use social media to get more bookings?](https://www.socialseal.com/learn/hotel-social-media-marketing/): Social media marketing for hotels built on the searches guests make before they book: find the searches, see who answers them, make the answer, and measure whether guests find you.
- [What do travellers search before booking a hotel?](https://www.socialseal.com/learn/hotel-social-media-marketing/what-travellers-search-before-booking-a-hotel/): Travellers search for the trip: who is going, the one feature they want, and proof from other travellers. Price came up far less than most guides suggest.
- [How do you market a hotel on TikTok?](https://www.socialseal.com/learn/hotel-social-media-marketing/how-to-market-a-hotel-on-tiktok/): Guests search TikTok for hotels. In 15 US TikTok hotel searches, hotels' own accounts held 14 of 300 top results. Here's who ranks instead, and how a hotel gets into those results.
- [What is social media SEO?](https://www.socialseal.com/learn/social-media-seo/): Social media SEO is making your posts easy to find when people search TikTok, Instagram and YouTube. Data from 18,140 tracked searches shows how it differs from website SEO.
- [How do you do TikTok SEO?](https://www.socialseal.com/learn/social-media-seo/how-to-do-tiktok-seo/): Find the words your audience types into TikTok, from their country, and make each video answer one search. In 18,140 tracked searches, a third of number-one videos had under 10,000 views.
- [How does TikTok search work?](https://www.socialseal.com/learn/social-media-seo/how-does-tiktok-search-work/): TikTok says how well a video matches the search usually counts most. Across 18,140 tracked searches, the most-liked video was number one in only 6%. Here's the data.
- [Is TikTok search different from Google search?](https://www.socialseal.com/learn/social-media-seo/tiktok-search-vs-google-search/): We ran the same 15 travel searches on TikTok and Google from Singapore. Creators held 93% of TikTok's top results. Google's AI cited businesses' own sites and no TikTok videos.
- [Can a business rank in TikTok search?](https://www.socialseal.com/learn/social-media-seo/can-a-business-rank-in-tiktok-search/): Businesses can rank on TikTok, but few do. In tracked New Zealand travel searches, businesses held 6 to 8% of TikTok's top-20 results. Creators held almost all the rest.
- [How do you do Instagram SEO?](https://www.socialseal.com/learn/social-media-seo/how-to-do-instagram-seo/): Use the words people search in your name, bio and captions, and post often. Across 5,141 searches tracked on both platforms, the median Instagram result was 15 days old. On TikTok it was 161.
- [Blog](https://www.socialseal.com/blog/)
- [Glossary](https://www.socialseal.com/glossary/)

## Optional

- [About SocialSeal](https://www.socialseal.com/about/)
- [Privacy](https://app.socialseal.co/privacy) · [Terms](https://app.socialseal.co/terms)